Betfair

Information / Credits

To celebrate Ireland’s near certain qualification for Euro 2012, Betfair, the world’s biggest betting community, today created the world's first QR code made from footballs. Situated within 500 metres of the Aviva Stadium, the code, which was designed to help punters download Betfair’s Mobile App in time for Tuesday’s second leg, took over one thousand fooballs, twenty people and five painstaking hours to put together. In order to publicise the giant code, the betting exchange firm challenged two of Ireland’s most experienced skydivers to scan the code with their smartphones before placing a Betfair Mobile bet while hurtling to the ground at 130mph from 10,000 feet. The skydivers, representing Ireland and Estonia respectively, successfully placed their bets before safely landing and in the process, completed the world’s first ever official freefall mobile bets. Betfair Spokesman Barry Orr commented today: "To see the code being assembled was amazing but confirmation that the skydivers had managed to scan it and place their bets while falling through the air at 130mph was even better." "The first skydiver to land was naturally Irish and he won a €500 charity bet on Tuesday’s game." "Our Watermarque office is located in Ringsend, in the shadow of the Aviva Stadium, and that makes it even more special for us to now be all but assured of the chance to support the Irish team every step of the way in their Euro 2012 Finals odyssey. Along with the rest of the nation, we’re looking forward to starting the Finals build up by going ‘Green for November 15’ on Tuesday."

Advertising Agency: Simply Zesty Dublin Ireland Creative Director: Niall Harbison Art Director: Aaron Goodliffe Copywriter: Ciaran Treacey Photographer: Simon Crowe