To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Advertised brand: Mercedes-Benz Advert title(s): Mercedes-Benz Blur Advertising Agency: BBDO Toronto, Canada Agency website: http://www.bbdo.ca SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa VP, Account Director: Steve Groh Account Director: Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc. Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor