Strips - 4
Campaign created by DDB Brasil creates scenes with paintings from the collection. Sao Paulo, October 2011 - October marks the 64th anniversary of the MASP - Museu de Arte de Sao Paulo. To celebrate the day throughout the month, DDB Brasil has created a campaign in two phases. In the first, the agency prepared small strips like comic-books, using the pictures of the museum’s collection as characters. In a very humorous way, they show the pictures talking about the anniversary of MASP. In the second phase, the collection of MASP remains in the spotlight, but this time in a series of posters that will be on the museum walls during the second half of the month.
Agency: DDB Brasil Product /Service : Aniversário de 64 anos do MASP Client: Museu de Arte de São Paulo Chief Creative Officer Sergio Valente Executive Creative Director: Marco Versolato Creative Directors: Guilherme Jahara and Wilson Mateos Art Director: Carlos Nunes Copywriter: Guigo Oliva Illustrator: Clariana Costa, Anelito Nóbrega Art-buyer: Clariana Costa, Alessandra Salles Typographer: 24/7 Account Supervisor : Polika Teixeira, Daniel Malavazzi Mariotto, Stephanie Pinto Media: Mônica de Carvalho, Valdir Vieira and Marcelo Estevam Image Treatment: 24/7 Advertiser's Supervisor Aprovação: Alberto E. Whitaker