Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Results: With 50.000 contacts per day and more than 1,4 million contacts altogether, the campaign generated huge traffic and instant fame.91% of the participants liked their video and an amazing 97 % told their friends about it.here the credits!
Advertising Agency: JWT, Düsseldorf, Germany Chief Creative Officer: Till Hohmann Art Director: Lars Hürter Copywriter: Jörg Bredendieck Account Manager: Michael Vaupel Published: 2011via adsoftheworld.com