Microsoft Xbox Gears of War 3

Information / Credits

Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.

Advertising Agency: MacLaren McCann, Toronto, Canada Creative Directors: Mike Halminen, Sean Davison Art Directors / Group Creative Directors: Mike Halminen, Troy McGuinness Copywriters / Group Creative Directors: Cam Boyd, Dave Stubbs Account Team: Rizwan Devji Account Director: Auggie Senis Account Executive: Lizzie Philp Account Supervisors: Jessica Fabian, Lizzie McArdle Agency Producer: Grace Lee Cinematographer: Brad Sayeau Project Manager: Yvonne Tsang Production Co: Edge Productions Exec/ Line Producer: Patricia Davidson Editing Company: Edge Productions Editors: Brad Sayeau, Walter Herrera, Ryan Markkula Music Company: TA2 Music Composer: Tyson Kuteyi Technical Advisor: Andy Langs Voiceover: Ron MacDonald