Info on the campaign from Crush Creative Director Gary Thomas: The campaign for the Royal Canadian Mint came along at a perfect time for Crush. Our design department had just grown, with the addition of Julia Deakin, who is an accomplished artist and illustrator, and Yoho Yue, another of our design team, had just finished a project which had begun life as a short for the F5 conference in New York, but had been pushed onto the backburner for a year. Yoho’s project had been a labour of love, and a chance to produce something gentle, artistic and lyrical. When we received the scripts for the Royal Mint campaign from Marcelo Ceron and Francheska Galloway-Davis, the creative team at Y&R, we immediately saw the stars align. The project was an ode to Canada, and a chance to bring the beautiful designs on these coins to life. We began in July and completed the first spot at the end of September, with the second finishing at the end of October. The structure of each spot highlights the the design of each coin, seamlessly transitioning into a facet of Canada’s relationship with its wilderness. Yoho was the lead designer on the spots and used After Effects to its maximum potential. We had two talented freelance traditional animators, Robert Findley and Sam Chou to provide some of the individual elements. The mood was intended to touch on some of the great pieces done by the National Film Board, as well as some of The Group of Seven’s work to make work that was modern, but had a nostalgic quality.
Client: Royal Canadian Mint Advertising Agency: Y&R Creative Director: Joe Hash, Darcy Maloney Art Director: Francheska Galloway-Davis Copy Writer: Marcelo Ceron Producer: Jac Benoit Account Director: Jo-Anne Cusimano Account Manager: Allison Wallis Account Executive: Edmond Chung Production Company: Crush Creative Director: Gary Thomas Director: Yoho Yue Senior Designer: Julia Deakin Senior Producer: Janice Rebelo CG Artist: Leo Silva Animators: Sam Chou & Robert Findley