Another Day. Another Adventure.
Part of the 'Another Day. Another Adventure' campaign, this teaser shows the powerful new Roadster shot by Emmy-nominated director Peter Berg in a style reminiscent of a Hollywood action trailer. Showcasing the new Roadster's sleek lines and stylish two seats fit-out and sports spoiler, this dynamic reveal film is a great hint of the Roadster adventure still to come. Stay tuned for the launch of the main spot this January.
Client BMW, MINI International Piera Kaempf: MINI International Advertising Campaign The new MINI Roadster. Another Day. Another Adventure. Format (length) 30 Launch date October 31st 2011 Territories worldwide First air date by country October 31st 2011 Agency BSUR Executive Creative Director Jason Schragger Creative Directors Genevieve Hoey Art Director Salvatore Gullifa Client Service Director Mia Drexl-Schegg International Account Supervisor Paula Atwell Account Manager Anita Moeller Strategy Director Jeffre Jackson Strategic Planner Chris Alders Executive Producer Oscar Thomas Production Company Pony Show Entertainment Director Peter Berg Executive Producer Susan Kirson Producer Fern Martin Director of Photography Tobias Schliessler Art Director Neil Spisak Production Service FPS Productions, Istanbul Executive Producer Alihan Karagul Editorial House Rock Paper Scissors, Los Angeles Editor Damion Clayton Executive Producer Carol Lynn Weaver Producer Jonlyn Williams Assistant Editor William Butler IV Colour Correct Company 3, Los Angeles Colourist Stefan Sonnenfeld VFX Kilt Studios, Los Angeles Creative Director Andy Mac Executive Producer Matthew McManus Music Supervision Patrick Oliver, Bullet Artist Orhan Gencebay Track Hayat Kavgasi Label Kervan Plak / Nublu Records Sound Design Machine Head Sound Designer Stephen Dewey Mix House POP, Los Angeles Mixer Mitch Dorf