We used tracking technology, the same used at the latest FIFA World Cup. Through the system we can get the position of each player in real time on the football pitch. This information is then fed into an iPhone located on each player’s head and converted into binaural 3D sound. We created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player can hear what is happening and get a sense of distance between things. And the sensors in the iPhone allow players to locate where the sounds come from when they move their head.
Project name: The Sound Of Football Client: Pepsico/Carlsberg Sweden Agency: Åkestam Holst Production Company: Society 46 PR Agency: Prime PR Complete credits: Pepsico/Carlsberg Sweden Ellinor Johansson, Tomas Adolfsson, Christel von Schantz, Henric Byström, Sofia Gullholm Åkestam Holst Creative Director: Martin Cedergren Art Director: Björn Kusa Copywriter: Patrick Dry Executive Digital Producer: Alex Picha Account Executive: Thomas Gibson Executive Account Director: Kjell Månsson Society 46 Creative Director: Kalle Thyselius Creative Technologist: Ellen Sundh Film Director: Henrik Gyllenskiöld Sound: Jon Pontén Motion Artists: Robin Lantz, Fredrik Forrest Design: Christoffer Öberg-Runfors Developer: Jonas Stattin Production Assistant: Marcin Tallmarken Producer: Kristina Nilsson Executive Producer: Karl Rosander 3D Sound Production: The Line 3D Camera Technology: Tracab Still photographer: Gordon Andersson PR: Tobias Helmer / Prime Group Kindly empowered by: The Swedish Sports Organisation for the Disabled, The Swedish Association of Visually Impaired Youth, POC Sports, Beats by Dr Dre, AEG/Stockholm Globe Arenas and Kappa Website: http://www.thesoundoffotball.com