Augmented Reality app
Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.
Advertising Agency: Dentsu, Toronto, Canada Executive Creative Director: Andy Manson Art Direction: Andy McKay Writer: Shelly Dwyer Producers: Cameron Moffat, Dave Medlock Augmented Reality Development: SplitElement Inc. Animation: Pyramid Attack Sound Design: Randy Knott Audio Production: Grayson Matthews Published: September 2011via adsoftheworld.com