Making of Tomorrow on Track Today
Director Thierry Poiraud Creates Whimsical Spot for Réseau Ferré de France Independent Films’ Thierry Poiraud has created a magical spot for Réseau Ferré de France, the company responsible for managing the French national railway network. Charged with promoting Réseau Ferré de France (RFF) and their ongoing modernisation of the rail network, the commercial will air on terrestrial and cable/satellite channels and is already proving to be a huge hit online. Although the film was shot traditionally using Arri ALEXA cameras, Poiraud employed a variety of techniques including model making and 3D animation to create a world that marries real life and the magic of miniature railway. With an up tempo score by Metronomy, the success of this truly mesmerising 45-second spot lies in Poiraud’s ability to take the viewer on a whimsical and exciting journey across France that captures the full scale of RFF’s day to day operation as it intersects the landscape and through people’s lives. Thierry Poiraud commented, "Working on the RFF film was a fantastic experience and reminded me of shooting my first animated films when I was a kid. We shot all over France for a month at locations I’d heard of but never visited using only a small crew. After the shoot, we recreated most of the locations as small-scale models, which my son is now playing with at home and I had the chance to put Sergio Leon’s comment that cinemascope was invented to shoot trains into practice."
Client : RESEAU FERRÉ DE FRANCE Agency : W ATJUST Creative Directors - Ivan PIERENS, Thomas STERN. TV Producer - Annie MOYSAN Production : PARANOID PARIS Director - Thierry Poiraud. Executive Producer - Pascale SCETBON PALLATIN. DOP - Christophe GUYON. Post Production : BUF COMPANY Music : METRONOMY "the look"