Commissioned by Y&R New York and shot on their home turf, Justin placed the car in the middle of Times Square and allowed the story to naturally unfold around it. Juxtaposing the car as the one point of stillness whilst the maelstrom of life orbits around it, proved to be hugely effective. Using time-lapse photography to show the ebb and flow of human traffic and clever filming techniques to capture the spontaneous reactions of passers-by, the resulting film is both genuine and credible. By showing the ‘Evoque’ holding its own against the famous NY backdrop and successfully distracting the crowds from the neon mega-city, Justin sends a powerful message about the latest addition to the renowned Range Rover brand.
Title: The Presence Project Client: Range Rover Evoque Agency: Y&R, New York / Tag Worldwide Creative: Steve Whittier Agency Producer: James Miller Director: Justin Stokes Production Co: HLA, London Producer: Daniel Carter Executive Producer: Mike Wells Director of Photography: John Lynch Post Production: Big Buoy TK: Smoke & Mirrors, Colourist: Mark Horrobin Editor & Company: Simon Hargood @ The Assembly Rooms