Jim Denevan Part 1/3
The new campaign features the work of US artist Jim Denevan, renowned for his vast scale desert sculptures. The i40 was used by the artist to create an impressive design on the surface of a salt lake (Lake Rebecca) in remote central Western Australia. The grand design when viewed from the air is a metaphor for the impressive design and function of Hyundai’s newest addition to their range of cars.
Advertising Agency: Innocean, Australia Creative Director: Scott Lambert Art Director / Copywriter: Mike Lind Head of Broadcast: Tania Templeton Group Business Director: Tim Hiley Senior Business: Manager, John Larkin Planning Director: Kathy O'Connor General Manager: Amanda Wheeler Production Company: The Sweet Shop Director: Noah Marshall Second Unit Director: Joel Harmsworth DOP: Daniel Ardilley Producer: Tony Whyman Editor: Tim Mauger Composer: Antony Partos, Sonar Sound: Song Zuvia adsoftheworld.com