The Bear ad was developed at BETC Euro RSCG by exective team Raphaël de Andréis, Alexandre George, Guillaume Espinet, Sébastien Jauffret, global creative director Stéphane Xiberras, art director Eric Astorgue, assistant art director Julien Schmitt, copywriter Jean-Christophe Royer, strategic planner Clarisse Lacarau, traffic director Loren Hecker, agency producers Isabelle Ménard and David Green, working with Canal+ marketing team Maxime Saada, Samantha Etienne, Béatrice Roux, Mathieu Mazuel, Périne Long. Filming was shot by director Matthijs van Heijningen via Soixante Quinze, Paris. Special effects were produced at Mikros Image. Sound was produced at Gum. Music was by Éric Cervera (Near Deaf Experience).
Advertising Agency: BETC Euro RSCG, France Global Creative Director: Stéphane Xiberras Art Director: Eric Astorgue Assistant Art Director: Julien Schmitt Copywriter: Jean-christophe Royer Strategic Planning: Clarisse Lacarau Traffic: Loren Hecker Tv Producer: Isabelle Ménard, David Green Sound Production: Gum Music: Éric Cervera / Near Deaf Experience Production Company: Soixante Quinze Special Effects: Mikros Image Director: Matthijs Van Heijningen Aired: October 2011via www.fubiz.net