Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers. How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant.
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv Chief creative director: Tzur Golan Executive interactive directors: Sagi Blumberg, Roy Cohen Executive client director: Adam Polachek Art director: Dan Kashani, Adva Alon Copywriter: Nadav Raviv Supervisor: Alon Segal, Merav Greenshtein Account Manager: Gadi Margulian Production Company: Pitchipoy Animation Productions