Sports equipment manufacturing company Rawlings asks NFL Superstar Steven Jackson to share what makes him who he is in a new spot created by Futuristic Films. Directed by Bill Timmer, the black-and-white commercial shares the passion the St. Louis Rams running back has for the things he loves. From the dreadlocks that give him unity to the helmet that allows him to engage in contact, Jackson only wears what he believes in... and thats Rawlings. With editing done by Frank Pickell and postproduction by Futuristic Films, this cinematic spot brings to life the backbone of Jacksons strength by showcasing the things he can rely on. Other recent projects for Futuristic Films include innovative digital advertising projects for international retail brands 77kids from American Eagle Outfitters and Forever21, as well as a multi-platform campaign for skate brand Osiris.
Client: Rawlings Title: What I Believe In Production Company: Futuristic Films Director/DP: Bill Timmer Executive Producer: Brendan Kiernan Production Manager: Karin Erickson Production Coordinator: Monique Figueira Writer: Ellie Anderson Editorial Company: Futuristic Films Editor: Frank Pickell Postproduction Company: Futuristic Films End Tag Graphics: Friends of Mine Music/Sound Design/Audio Post: Dynamite Laser Beam