Working with FOX Sports Design, Superfad created the promo package for this years NFL season conjuring an epic rocket-powered football and the FOX broadcast booth as mission control. To produce the multi asset package, Superfad copiously studied classic space exploration footage every kids dream and recreated epic shots with an NFL twist. A cinematic blend of live-action footage directed by Will Hyde and impactful 3D animation and compositing under the Creative Direction of Izik Roitman sets the stage for the launch of another explosive season of the NFL. To produce the console shots used to feature a variety of game footage, Superfad designed the look in 3D but chose to build a massive, practical console for enhanced integration and overall quality of image. Smoke and fire were also shot practically, for greater rocket-ball launch effect (need we mention fun?). All of the intricate package assets were delivered with flexibility in mind, allowing the Fox Sports Design team to produce individual game-related spots and promos throughout the season. 3....2....1....blast off!
Client: FOX Sports Agency: FOX Sports Design Production Company: Superfad Director: Will Hyde DP: Steve McGehee Production Designer: Jason Puccinelli Line Producer: John Gomez Executive Producer: Chris Volckmann Post Production: Superfad Executive Creative Director: Will Hyde Creative Director: Izik Roitman Art Director: Loren Judah Lead 3D Artist: Matt Guzzardo Lead Modeler/Texture Artist: Adam Rosenzweig 3D Generalists: Ian Mankowski, Andrew Butterworth, Anton Tokar Lighting: Russ Wooton, Julian Fitzpatrick, Anton Tokar Simulations/FX: Phipat Pinyosophon Lead Compositor: Joel Voelker Compositors: Paulo Dias, Lu Liu, Paul Barkshire, Paul Cantor, Allen K. Lau, Erik Rasmussen, Anton Tokar 2D Animation: Justin Pae Editor: Ryan Haug Colorist: Joel Voelker Producer: Michael Kaufman Executive Producer: Chris Volckmann Sound Design: John Buroker