As you shall see below, ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. This campaignh follows on the success of the recent tC Release Series campaign by once again featuring Zeus himself. To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders undertook the arduous journey to Mount Olympus. ATTIK's campaign creative director Ron Lim, and Scion Vice President Jack Hollis: "We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives," explained Ron Lim. "While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how where the magic happens."