Jason Schwartzman Celebrates John Baldessari
As TBWA\Chiat\Day LA's second installment in a series that pairs up culturally influential Angelenos of different generations to discuss art, “Schwartzman Celebrates Baldessari” is part of the creative campaign to promote Pacific Standard Time: Art in L.A. 1945-1980 the unprecedented six-month celebration of the birth of the Los Angeles art scene. “Schwartzman Celebrates Baldessari” parodies misperceptions that surround museum culture in an entertaining short film created to entice and inspire the “everyman” to put away preconceived notions about the art world and experience the important exhibitions of Pacific Standard Time. The video invites viewers to explore authentic connections between present-day pop culture artists and renowned artists featured in Pacific Standard Time exhibitions and are intended to reframe the artist and the art audience in different ways. With more to come, the videos are located at www.pacificstandardtime.org, the virtual hub for the initiative.
Advertising Agency: TBWA\Chiat\Day, USA Executive Creative Director: Patrick O’Neill Creative Director: Jayanta Jenkins Copy Writer: Liz Cartwright Art Director: Stephen Lum Executive Director of Integrated Production: Richard O’Neill Executive Producer: Guia Iacomin Broadcast Producer: Lacy Plunk Executive Art Producer: Karen Youngs Print Producer: Michael Pourmohsen Project Manager: Heather Kuhne Director of Business Affairs: Linda Daubson Business Affairs: KK Davis Broadcast Traffic: Jerry Neill Group Account Director: Mike Litwin Account Supervisor: Andrew Krensky Account Executive: Brienne Monty Director: Jesse Dylan Executive Producer: Priscilla Cohen Producer: Matt Benson Editor: Al Kamalizad Director of Photography: Paul Ryan Director of Lighting: Bern Caughey 1st AD: Adam Feil Sound: Brian Angely DIT: Dale Gold Print Producers: Wonder Serra & Darla Marchi Post Producer: Janine Criscuolo Additional Editor: Samah Tokmachi Assistant to the Director: Elizabeth Richardson Production Coordinator: Jon Branden Photo Assistant: Kevin McHugh Print Groomer: Angelina Cheng Audio: POP Sound Audio Mixer: Peter Rincon