As a Kiwi company that has built its success on merino wool sourced from New Zealand's Southern Alps, Icebreaker is deeply in touch with nature. Now we're giving the 85,000 international rugby fans visiting our country the same opportunity to get back to nature. Roll up your sleeves, visit us at icebreaker.com and find out how you can get stuck in.
The Hands Up campaign was developed at Y&R New Zealand, Wellington and Icebreaker. The project was developed at Krafthaus Films. Sound was produced at Marmalade Audio, Wellington.