Volkswagen

Information / Credits

Independent's weareflink bring power to the people for VW. Top directing talent at Independent, directors collective weareflink, working with CONTRA Productions China and Georg Warga of (Goodstein & Partners / Proxmity, Beijining) have devised and created an outstanding, award-winning integrated campaign for global car giant, Volkswagen, and their groundbreaking initiative, "The People's Project". Launching in China, one of the largest and most exciting new markets in the world, ‘The People's Car Project’ invites the man or woman on the street to submit their ideas of what would make the ultimate new people's car and weareflink helped create a multi-faceted, interactive campaign that reflects the truly inspirational nature of the project. Using a mixture of live action and animation, weareflink have captured the raw brilliance of the ideas that have been gleaned from across the whole spectrum of Chinese society, including their 450 million internet users! weareflink have described a nation discovering its creativity, collecting real ideas from real people and bringing them to life in a series of fantastic animations. Each element of the campaign has been used across websites, print, tv - right down to rc toys and stickers. Taking China by storm, the campaign is being recognized at prestigious festivals across the globe, winning "Most Valuable PR Communications Campaign 2011" at the Media China Branding & Marketing Awards, the Oscars of brand communication in China. The campaign was shortlisted 5 times in 4 different categories at the Spikes Asia. It won a silver award for best integrated campaign and a bronze award for visual effects. weareflink said: The idea of taking the word Volkswagen literal made us ‘jump’ immediately onto this project. Being involved in an integrated campaign of such scope and working as closely with top creative Georg Warga on all aspects made this so special. weareflink is a directing collective & design studio hybrid - founded in March 2009 - which produces work for international brands. Since its inception weareflink has won numerous awards around the globe. see the microsite http://peoplescarproject.weareflink.com see the work on Vimeo http://vimeo.com/channels/peoplescarproject

Client: Volkswagen, China Campaign: People's Car Project Agency: Proximity, Beijing / Goodstein & Partners Executive Creative Director: Georg Warga Production Company: weareflink@CONTRA Service Productions China Director: Georg Warga & weareflink Creative Lead: Niko Tziopanos Director of Photography: Roman Jakobi Executive Producer: Hans Dornseif, Andreas Lampe Producer: Muriel Dornseif, Karsten Müller CG Artist: Philipp von Preuschen Compositing: Moritz Gläsle Sounddesign: Supreme Music, Hamburg