Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in 'awe' or 'eww'. In support of Academy Award ® winner Steven Soderbergh's latest film "Contagion" -- in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film. The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.
Advertising Agency: Lowe Roche, Toronto, Canada Creative Directors: Steph Mackie, Mark Biernacki Art Director: Glen D’Souza Copywriter: Mike Takasaki Producers: Beth Mackinnon, Terri Vegso, Liz Walker Planner: Andrew Carty Account Executive: Sarah Jawad Microbiologist, CURB Media: Dr. Patrick Hickey Production Companies: CURB Media, Untitled Films Director: Tyler Williams, Dean Vargas