Nissan and TBWA/Chiat/Day partner with ESPN to execute their creative vision for the 2011 college football campaign. The result: 10 Heisman winners together in one big house. Nissan Heisman House gives football fans a look into a dream world where the Heisman fraternity has come to life. Winners include Barry Sanders, Marcus Allen, Doug Flutie, Desmond Howard, Eddie George, Tim Brown, Vinny Testaverde, Troy Smith, Charlie Ward and Mark Ingram. Fans get to see the Heismans living life in the Nissan Heisman House. From behind the scenes to digital spots, to ESPN pre-game openers, Nissan Heisman house solidifies the connection between the Heisman and Nissan. To create an ownership position for Nissan in the world of College Football, the experience has to go beyond TV. Joining forces with Sports Illustrated, Nissan is touring around the country to bring the Heisman experience to ten of the biggest college football games of the year. All of these efforts promote the official Heisman vote, which Nissan has given to the fans. Nissan’s digital presence gives fans the opportunity to choose the next Heisman to join the fraternity.
Advertising Agency: TBWA/Chiat/Day, USA