The road is not exactly a place of intelligence. You read about it. You hear about it in the news. You witness it every day on your commute. Which is exactly why Audi engineered the highly intelligent new Audi A6 - built to combat whatever "genius-ness" the road throws its way. These spots shed some light on the current state of our unintelligent roads and drivers, offering up the A6, a car that makes 2,000 decisions a second, as a solution.
Advertising Agency: Venables Bell & Partners, USA Executive Creative Directors: Paul Venables, Will Mcginness Creative Director: Erich Pfeifer Art Director: Tavia Holmes Copywriter: Ashley Billings Director Of Integrated Production: Craig Allen Agency Producer: Mandi Holdorf Production Company: Mjz Director: Dante Ariola Director Of Photography: Benoit Delhomme Senior Executive Producer: Jeff Scruton Producer: Natalie Hill Editing Company: Whitehouse Editorial Editor: Adam Marshall Sound Design: Lime Studios Sound Designers: Rohan Young Music: Jonathan Elias / Elias Arts Mix: John Bolen / Play Sound, Rohan Young / Lime Studios VFX: Chris Knight / The Mill VFX Producer: Arielle Davis