A ragtag team of forest creatures aims to get people hooked on a good habit in the new Nature’s Fix online campaign from McCann NY and Elastic. The campaign, launching today for Nestlé Waters six sparkling water brands*, features three stunningly animated videos starring a crew of animals enlisted to convey the brand’s story – that it’s made of three natural ingredients: 100% spring water, fruit essence and bubbles. In the first film, a bear and squirrel deal with inventory problems. The second reveals how the animals traffic product to the city. The third is a face-off with the authorities. More videos will follow in the weeks to come. The Nature’s Fix™ campaign, aimed at adults 25-40, will be supported primarily online, with Facebook as the hub, and include banner ads on such sites as Yahoo, MSN, The Knot, and Monster.com, search efforts in Google, Yahoo and Bing, and heavy video presence on prime video websites such as Hulu.com. *Nestle Waters North America produces and markets 6 different regional spring water brands in the US, each including the natural, refreshing option of Sparkling Regional Spring Water -- Arrowhead, Ozarka, Ice Mountain, Deer Park, Zephyrhills and Poland Spring. Each brand is available in a specific region of the US – for example, the Poland Spring brand is sold in the northeast and the Arrowhead brand is sold on the west coast.
McCann NY Craig Markus – Executive CD David Waraksa - Associate CD/Art Director Don Marshall Wilhelmi - Copywriter Joseph Carreno - Art Director (web banners) Jonathan Shipman – Director of Integrated Production Andrea Kaye – Manager of Art Production/Producer Richard Donohoe: Group Business Partner Emily Giordano: Business Partner Christiane Basagoiti: Project Manager Gary Bonilla: Group Strategy Partner Erica Yahr: Group Strategy Partner Brandon Larson: Strategy Partner Videos: Production Company: Elastic Andy Hall: Director Jennifer Sofio Hall: Executive Producer Heather Johann, Meredith Tomasulo : Producers Max Ulichney: CG Lead Shahana Khan: 2nd Lead Compositor Maciek Sokalski, Ned Wilson: 2D Compositors 3D Artists: Joe Paniagua, Andy Lewis, Erin Clark, Tom Nemeth, Joe Chiechi, Tim Donlevy, Martin Furness, Paulo De Almada, Chris Janney, Adam Carter, Amy Gohal, Ryan McDougal: 3D Animators: Frantz Vidal, Abel Salazar, Matt Ornstein, Lindsey Butterworth, Pablo Smith, John Tumlin Anton Capaldo-Smith: Assistant Editor Shahana Khan: Colorist Brendan Crockett: Conform Set Construction and Photography: New Deal Studios Music House: Harmony/Cutting Edge Group Sound Design: Machine Head, Stephen Dewey Final Mix: Sonic Union, Steve Rosen Banners: Design Studio: Heavenspot, Los Angeles CA Chevon Hicks, President Executive Creative Director Michael Romero Partner / Managing Director Benjamin Shevack, Sr. Integrated Producer Orlando Antonio, Designer Tim Jaramillo, Lead Flash Developer