TBWA\Chiat\Day Los Angeles is launching a fully integrated campaign to support the groundbreaking cultural program, Pacific Standard Time: Art in L.A. from 1945 to 1980. Starting in October 2011, more than 60 cultural institutions across Southern California will come together to tell the story of the birth of the L.A. art scene and how it became a major force in the art world. The campaign features unexpected pairings between pop culture icons of today with artists featured within Pacific Standard Time. “Celebrate the Era that Continues to Inspire the World” is the theme of the campaign, which celebrates how Los Angeles art from 1945 – 1980 continues to inspire the world of music, art, film and architecture of today. In September, Pacific Standard Time will launch web content, print and out of home featuring the first two pairings. The campaign launched with Anthony Kiedis paired with Ed Ruscha and demonstrates the importance of words on both of their crafts. Launching at a later date will be Jason Schwartzman paired with John Baldessari and will portray their mutual admiration for conceptual art, as well as Ice Cube paired with Ray & Charles Eames to celebrate how their architecture and design have been important inspiration throughout Ice Cube's prolific career. These will be followed by additional pairings during the six month program running from October 2011-April 2012.
Executive Creative Director: Patrick O’Neill Creative Director: Jayanta Jenkins Copy Writer: Liz Cartwright Art Director: Stephen Lum Director of Innovation: Niki Weber Technical Lead: Jon Bauer UX Lead: Kathrin Hoffman Executive Director of Integration: Matt Bonin Director of Digital Production: Chincha Evans Senior Digital Producer: Eli Shillock Director of Business Affairs: Linda Daubson Business Affairs: KK Davis Group Account Director: Mike Litwin Account Supervisor: Andrew Krensky Account Executive: Brienne Monty