Volkswagen Jetta

Information / Credits

Volkswagen Australia and DDB Sydney have launched a new ad campaign to introduce the new Volkswagen Jetta to the Australian family market. Airing from the 4th September, the new TVC – ‘Memories’ – is filmed entirely through the eyes of a young girl and focuses on the role of the first family car and the special place it holds within family life to help the brand create an emotional connection with consumers. Steve Wakelam, Creative Director at DDB Sydney commented: “We wanted young families, or those about to start a family, to consider that the car they buy now could well be the most important one they ever buy - it’s the one their children will remember for the rest of their lives.” Jutta Friese, GM Marketing of Volkswagen, explains: " Given the entry level price, the family size of the car and its comprehensive safety features it makes sense to position this car towards the young family market looking for a stylish alternative to the popular compact SUV .” The TVC will launch with 60, 45 and 30 second editions. Two print executions, web banners and a dedicated microsite (www.volkswagenaustralia.com.au/newjetta) complement the TVC along with radio spots on the Austereo network.

Volkswagen General Manager, Marketing: Jutta Friese Brand Communications Manager: Peter Stewart Advertising Specialist: Loren Elsegood DDB Executive Creative Director: Dylan Harrison Creative Directors: Steve Wakelam, Nick Pringle Digital Creative Director: Matt Grogan Print Creative Team: Daniel Ieraci, Simon Friedlander Digital Creative Team: Simon O’Neill, Lazarus Simons Managing Partner: Nicole Taylor Planning: Rach Kimber, Nick Andrews Business Management: Dave Murphy, Josette Addinall, Patrice Bougouin TV producer: Brenden Johnson Digital Producer: Ellie Campbell Digital Production: Tribal DDB Project Director: Ben Elvy Print Producer: John Wood Art buyer: Leesa Murray PARTNERS Director: Mark Malloy Production House: Exit Films Photographer: Chris Sisarich Music: ‘Size Matters’ composed by Evelyn Morris and performed by Ben Mason Media: MediaCom