A few minutes before the opening of a fashion show in the magnificent Hall of Mirrors at the Palace of Versailles, impatient guests are waving their invitations. Amidst blinding camera lights, a last-minute female guest, all dressed in black disappears backstage… For several days now, mysterious teaser videos have intrigued the international blogosphere. Luxury, glamour and mystery, here are the very first seconds of the new advertising opus for J’adore, the famous Dior fragrance, orchestrated by TBWA\PARIS agency. The legendary fashion house has chosen for the second time to call upon actress Charlize Theron, sublime muse from the first campaign. "Our wish was to make everyone take part in a timeless, mythical and contemporary adventure, embodying the values of Dior. To help us achieve this task between dream and reality, we have chosen to put our trust into the hands of filmmaker Jean-Jacques Annaud, who has risen to the challenge in a most remarkable way" says Guillaume Pannaud, CEO of TBWA\PARIS. This international campaign will be previewing on Facebook on Sunday, September 4 www.facebook.com/Dior at 8.30 pm before being broadcast worldwide.
Client : Claude Martinez, Marie-Anne Aymeric Agency: Guillaume Pannaud, Vincent Garel, Luc Bourgery Executive Creative Director: Eric Holden & Rémi Noël Creative Director: Sophie Guyon assisted by Stéphanie Ragot TV Producer : Maxime Boiron, Hervé Dommange Production : WANDA Production Director: Jean-Jacques Annaud Photography Director: Darius Khondji Producer : Patrick Barbier Production Director: François Lamotte Production coordinator: Julien Floutard Production and sound design : \Else Artiste : Gossip « Heavy Cross » Post-Production : Mikros Image Julien Meester, vfx creativ director Pascal Giroux, visual vfx producer Manuel Souillac, cgi supervisor Olivier Mitonneau, Lead rendu Michael Nauzin, lead anim Guillaume Terrien, lead composting Stéphane Pivron, Flame artist Benoit Holl, TD shader