Quit Smoking. Get Healthier. Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.
Advertising Agency: EnviroMedia, Austin, TX, USA Creative Director: Doug Irving Art Director: Chris Carlberg Copywriter: Justin Prichard Published: March 2011via adsoftheworld.com