During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.
Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland Creative Director: Daniel Comte Art Director: Frédéric Nogier Copywriter: Tizian Walti Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti Images and Retouching: Ansichtsache Promotion: Spoolvia adsoftheworld.com