PERT Plus

Information / Credits

Campaign theme: Sometimes men can be animals. Heck, even your kids can be animals at times. The list goes on and on: Sloppy like a pig, lumbering like a bear, rude like an ass. But you gotta love them anyway. So, no matter what animal they may be, PERT PLUS will always give them great hair. Unless, of course, they’re bald as an eagle. Don’t be an animal. Start with the little things, like clean, great smelling hair. Pert Plus. 2-1 Shampoo plus conditioner. Great hair. In. Out. Done. The new campaign targets men ages 25-54 who want clean, great looking hair that will get them “in, out and done” when it comes to daily grooming. These are men who define themselves by family, work and friends. PERT Plus understands that their consumer is a simple creature with basic needs which includes time-efficient, no-fuss grooming solutions. - Ad campaign created by New York-based agency, Sigma - PERT Plus is owned by Idelle Labs in Danbury, Conn., a division of Helen of Troy Ltd. - New PERT Plus ads will run in print publications in the men’s, women’s and fitness spaces, including ESPN, the Magazine, Family Circle and Men’s Fitness magazines. The Discovery Channel, MLB Network and History Channel will feature on-air ads, while inclusion of digital content is also coming soon. - In addition to the new advertising platform, the brand is currently supported by national PR efforts. PERT Plus has also teamed up with Minor League Baseball™ in order to better connect with today’s young, active family guy. Capitalizing on fan engagement, the partnership adds a fun twist to ballpark activities with “Hair Raising Moments” and “Hat Head Interventions” taking place in minor league stadiums across the country, with activation in approximately 20 stadiums. - New PERT Plus packaging hits stores nationwide in October.