By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD. URL: http://www.facebook.com/frnsw?sk=app_222959611079312 The Online Advert titled Be Super Ordinary was done by Mercerbell advertising agency for product: NSW Fire & Rescue (brand: Nsw) in Australia. It was released in the Aug 2011.
Client: NSW Fire & Rescue Agency: MercerBell, Sydney Production: DI The Creative Shop, Liu & Balboa Sculptures Country: Australia Executive Creative Director: David bell Art Director: ben ient Copywriter: David Barton Deputy Creative Director: Carmela Soares Head of Copy: Simon Gaffney Experience Director: Scott Forrester Account Director: Iain Griffin Agency Producer: Lucy Proffitt Designer: Dan Fowler Designer: Gene Stapletonvia www.coloribus.com