A :90 tablet video plus four-day streetside events in New York, Chicago, then San Francisco introduce new free, daily, personalized iPad magazine, Editions by AOL. The campaign, which also includes TV, tablet media banner, out-of-home and social media support advertising, is the first work by advertising agency Heat, San Francisco, for new client AOL, Palo Alto, Calif. In the :90 video ( http://vimeo.com/26775560 ), a woman collects print media articles and physical objects (plant, keyboard, popcorn, sports gear, game console), flattens them all, and from them creates her iPad Editions. She scrolls through Editions’ features and the digital content she has just assembled, until the video closes with the Editions tag, “The magazine that reads you,” and with an invitation to download the free app. In New York, Chicago, then San Francisco, urban demos running now through August 23 will target iPad owners, and even bring them by pedicab to an Editions-branded truck, where ambassadors give one-on-one tours of the tablet publication. Additional Editions advertising support includes a :30 TVc running on news, sports and cooking channels, and on Virgin America inflight (view at http://vimeo.com/26776166 ); tablet-media banners on such sites as Sports Illustrated, Pandora, Entrepreneur, Barron’s and Epicurious; urban billboards, up to 42’ x 21’; and messaging on other AOL network properties and on its Facebook page and Twitter feeds. Creative credits go to Heat executive creative director Steve Stone, creative director Nei Caetano, associate creative directors Mark Lawson and Jeff Guenther, art director Jason Rosenberg and copywriter Kris Kennedy. The account manager is Kami Shallenberger. The director is Bucky Fukumoto of production company Rehab, San Francisco. The experiential production co. is A Squared Group, Los Angeles.