We designed special bowling balls together with famous spraygun artist Oliver Paass that look like cut-off heads. For more than three weeks he made detailed 360° layouts that were sprayed on standard bowling balls. In several German bowling alleys we swapped the standard balls for these special ones. Additional black balls referred to the German horror TV channel No.1: 13th STREET – Scream your head off!
Advertising Agency: Jung von Matt/Elbe Chief Creative Officer: Sascha Hanke Creative Directors: Tobias Grimm, Jens Pfau Art Directors: Damjan Pita, Nicolas Schmidt-Fitzner Graphic Designer: Christoph Mäder Copywriters: Henning Robert, Jan-Hendrik Scholz Editor: Sebastian Pietta Artist: Oliver Paaßvia http://viralmente.blogspot.com/