URL: http://www.facebook.com/samsunghomeappliances?sk=app_151053008300845 With summer vacation here, kids are enjoying sleeping in, hanging out with friends and playing games. But what about Moms who spend their time planning play-dates, car-pooling, and keeping kids entertained during these hot months? To thank moms everywhere, VIA Agency has created a Facebook pinball application, "Crazy Day Pinball" that is being featured on Samsung's Home Appliances Facebook Page and specifically the "Mom's Day Off" tab. VIA Agency has been working with Samsung to publicize Samsung's new line of LCD refrigerators and even created several TV spots. The Facebook page was created to mirror the traditional pinball game, but with a 'mom' twist.
Advertising Agency: VIA Agency, USA Chief Creative Officer: Greg Smith Group Creative Director: Teddy Stoecklein Creative Director: Ken Matsubara Art Director: Chris Avantaggio Senior Copywriter: Kathleen Parr Director of Digital Delivery: Annemarie Crivelli Digital Producer: Kateri Carelli Client Strategist: Rick Humphrey Account Supervisor: Dan Bailin Developer: Smooth Fusion Developer: Zen Studiosvia adsoftheworld.com