40 Years. 14,610 Days. 1.2 Billion seconds of Gatorade Science, Passion and Evolution. All for the 1 second you need it. Athletes featured in the spot include Joe Mauer, Derek Jeter, Landon Donavan, Michael Jordan, Serena Williams, Usain Bolt, Coco Ho, Chaz Ortiz and Paola Espinosa.
Agency: Executive Creative Director: Patrick O’Neill Global Creative Director: Jayanta Jenkins Creative Director/Art Director: Brent Anderson Creative Director/Writer: Steve Howard Executive Producer: Sarah Patterson Producer: Michael Gross Producer: Robert Saxon Group Planning Director: Scott Macmaster Outside Vendors: Production Company: Elastic Director: Angus Wall Executive Producer: Jennifer Sofio Hall Producer: Richard Berman DP: Bojan Bozelli DP: Mateo Londono Production Coordinator: Kate Rentz Editorial Company: Rock Paper Scissors Executive Producer: Carol Lynn Weaver Producer: Cristina Matracia Editor: David Brodie Assistant Editor: Austyn Daines Visual FX: A52 Post Producer: Tobin Kirk VFX Shoot Supervisor: Sound design: Lime Studios Executive Producer: Jessica Locke Mixer: Loren Silber/Dave Wagg Assistant Mixer: Lindsey Alvarez/Brian Peyton Stock Footage: Nickerson Research Music Production: Squeak E. Clean Composer: Kenny Korade Executive Music Producer: Zach Sinick Assistant Music Producer: Lindsey Pollard