MasterCard via McCann Erickson Sydney have developed a campaign for their Rugby World Cup 2011 sponsorship. Directed by Richard Bullock for Prodigy, “Witnessing History” focuses on uncovering the emotional stories behind the well-documented on-field priceless moments. The moments are brought to life by a range of people - not just the players - by exploring their take on each moment and what it meant to them. The campaign commenced with three 'films' appearing on TV in Australia and New Zealand, in both 30 sec and 2 min formats.
Client: Mastercard Product: Rugby Word Cup Sponsorship Title: Witness History Duration: 3 x 30”, 3 x 2’, 3 x 4’ Agency: McCann Sydney Client: Vice President, Marketing: Michelle Pilot Associate VP, Brand Marketing: Anthony Dumont Associate VP, Sponsorships & Branding: Kate Bell Agency: Executive Creative Director: Michael Raso Executive Director: Chris Johnston Account Director: Isabel Cox Agency Producer: Ros Payne Production Company: PRODIGY Director: Richard Bullock Executive Producer: Jonathan Samway Producer: Ben Swaffer D.O.P: Peter Eastgate Post Production: PRODIGY Editor: Adam Wills