The Walt Disney Family Museum

Information / Credits

July 15, 2011 – San Francisco, CA – Hub Strategy, the San Francisco-based creative agency, was selected by The Walt Disney Family Museum (http:// disney.go.com/disneyatoz/familymuseum) to position and update the look-and- feel for the museum’s new marketing campaign. Hub Strategy created a new positioning statement, street pole banners, Muni and cable car sides, and online banners. The campaign, focusing on little-known vignettes about Walt Disney’s life, will run in San Francisco. The Walt Disney Family Museum, which opened in Fall 2009, wanted to increase the marketing and advertising approach to drive visitors to the museum. They hired Hub Strategy, along with writer Sam Pond, to update their message and marketing. “We got to present all of the work to Walt¹s daughter, Diane,” said Peter Judd, Creative Director / Director of Design at Hub Strategy. “It was kinda crazy hearing her tell us all of these classic stories about her dad.”

Creative Directors: DJ O’Neil and Peter Judd Writers: Peter Judd and Sam Pond Art Directors: Sean Mosher-Smith and Peter Judd