Philadelphia based creative shop, Klip Collective, was hired by UK fashion-forward, apparel brand, AllSaints Spitalfields to create permanent indoor and outdoor projections for it’s newest US store in Chicago’s burgeoning Michigan Avenue shopping district. Employing 2 full-time projectors, original content is projected against hundreds of vintage Singer sewing machines in the building’s 30x30 foot storefront atrium. Three more projections, consisting of film, motion graphics, and photography reflecting the brand’s industrial vintage aesthetic are displayed on the 40 ft wide back wall. Klip produced the video, set to music by Cults, to highlight the indoor and outdoor projections as well as the beautiful architecture of the AllSaints store.
Advertised brand: AllSaints Spitalfields Architectural Firm: In Site Creative: Klip Collective / AllSaints Spitalfields Creative / Production Co: Klip Collective, Philadelphia, PA, USA Creative Director: Ricardo Rivera - Principal Klip Collective Photographer: Pier Nicola D'Amico - Principal Klip Collective Director of Production: Phil Erney Designer: Thomas Roland Published/Released/Aired/ Occurred: (June 2011)