Abigail Honor, Director: "Ritani wanted to do something very different from the typical engagement rings campaigns that features things like kissing doves and corny slogans. Something edgy and funny that would draw attention to the ad and connect better with people. It's targeted at men, and Ritani's goal is to show that they know how much stressful a proposal can be, and to demonstrate their appreciation to men for going trough the tough process of choosing an engagement ring." Yan Vizinberg, Director of Photography: "In fact, everyone is shot on the same sofa, we've just changed covers and added cushions, and later during post-production created a new background for each character, that was a lot of fun. Each actor was asked to ad-lib their double entendre proposal story, so there is a lot of X-rated content that never made it into the final cut."
Client: Ritani Ad Agency: Gluttony Production Company: Persona Films Post-Production Company: Twitch Post Director: Abigail Honor Director of Photography: Yan Vizinberg Producer: Marissa Price Editor: Bruce Chilton Post-Production Supervisor: Chris Cooper Post-Production Coordinator: Lauren Conoscenti VFX Artist: Bruce Chilton Production: Shot on RED One Mysterium-X (4K) Post-Production: Final Cut Studio 3 REDCINE-X Red Rocket Adobe After Effects Fiber Connected G-SPEED FC XL 12-core Mac Prosvia www.coloribus.com