When you stop in the parking lot of a poor, makes his life even more difficult. In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: "but it's only a minute." So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.
Advertising Agency: Beats Below, Curitiba, Brazil Creative Director: Sulivan Cruz Art Director: Felipe Cleto Copywriter: Sulivan Cruzvia www.coloribus.com