One-of-a-kind experiences will be made available to MasterCard cardholders through Priceless Cities, first being introduced in New York, in part via a spot launching now for which McCann Erickson New York worked with Director, Tom Hooper, winner of multiple Best Director honors for The King's Speech and Oscar-winning Director of Photography, Guillermo Navarro. As part of the campaign launch, yesterday (July 14), MasterCard held a special interactive event on Military Island in Times Square, and hid Yankees seats throughout the city. In a partnership with Facebook Places, those who find the chairs and check in will win special prizes, including meet-and-greets with Yankee greats. MasterCard is also launching a new website for card holders to share their tweets, Facebook pictures and YouTube videos from the events. Experience possibilities include setting up camp at the Bronx Zoo for an overnight adventure, catching a Yankee game with a Yankee legend, or dining at the famed Red Rooster restaurant with a VIP experience designed by owner and chef, Marcus Samuelsson.
McCann NY Creative Credits: Pete Jones, Dylan Bernd, Vi Luong, Ryan Montanti, Michael Rosenthal, Sarah Lloyd, Mike Chee, Kelly Clark; Production: Jonathan Shipman, Agatha Maciejewski, Wendy Leahy, Celeste Holt-Walters, Lauren Bauder Production Company: Smuggler; Director, Tom Hooper, who won multiple Best Director honors for The King's Speech; Oscar-winning Director of Photography, Guillermo Navarro; Editorial Company: Bikini Edit; Editor: Avi Oron; Visual Effects: Absolute; Music: Adelphoi