Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.
Advertising Agency: McKinney, Durham, North Carolina, USA Creative Director: Glen Fellman Art Director: Rachel Marshall Copywriter: Alex Saiz Producer: Brian Kessman Interactive Production Coordinator: Jesse Wrightvia www.coloribus.com