Integrity: Don't water down the scotch. New ideas are an acquired taste. Don't add water to make them suit your personal flavor. The result is bland, uninspiring work that no one enjoys. Series of posters created for JWT Atlanta's new manifesto.
Advertising Agency: JWT Atlanta, USA Executive Creative Director: Carl Warner Associate Creative Director / Art Director: Rick Hill Associate Creative Director / Copywriter: Matt Berger Illustrator: Rick Hill Published: March 2011via adsoftheworld.com