Grey G2 and Fahrenheit 451 created together-for the markets of the region, the action "Pringles Home Party" under the "Plan your Party Spontaneous" for bringing together 12 international DJs that made September 1, 12 exclusive tracks, produced by Jimmy Van M. general "This proposal incorporates all the qualities of Pringles, fun, invites you to participate and creates a real party. Therefore we call on the DJs, we achieved a stunning setting, and got something that can be arranged anywhere but with exclusive music, "said Cecilia de la Fuente, Director of Accounts G2. Meanwhile, Diego Rubio, Creative Director of Grey said: "With Pringles worked very hard at the regional level the online communication, in social networking site as created specifically for each activation. In all cases, we transmit the same brand values: fun is shared. " Christian Krikorian, Fahrenheit 451 Creative Director said: "Our consumer is digital native. Vive, develops and relates on the Internet and he hopes that brands can speak with their codes. In all this we focus for the latest digital stock and display it as a digital native brand. " The Pringles brand strategy is successful in social networking for several years. Only the fan page on Facebook became one of the largest in the world in the category of consumer spending, currently more than 14 million fans. Countries with biggest supporters are the United States, England and Argentina. In Latin America, the cities of Buenos Aires, Caracas and Mexico are the most fans joined the network. It only takes four friends, a computer and speakers to build a party spontaneously through www.pringleshomeparty.com and enjoy the first set of online music production with Belgian Jimmy Van M., one of the most talented DJs and producer of the global electronic music scene over 15 years of experience. Each person to login with his friends accessed September 1, 12 exclusive tracks composed by the DJs: Carlos Belatti & Joy Marquez, Christian Berger; Deep Feat LO'Clock Mariano, Felipe Valenzuela - Dani Casarano, Felipe Venegas, Franco Cinelli, Isaac ; Logiztik Luxor Sounds & Traum, Manuel Sofia John David Granha Axiom, Martin Garcia, Rodrigo Gomez Lozano Hubert; Soundhexile. In addition, for the feast is complete, the site displays different sets of VJ's with images who set the space to develop an ideal meeting place for a Pringles Home Party.
Agency: GREY - G2 - 451 General Manager: Santiago Puiggari Creative General Director: Pablo Gil / Sebastian Garin Creative Director: Diego Rubio / Coco Olivera Digital Creative Director: Christian Krikorian Art Director: Matias Fernandez Sr. Copywriter: Estefanía Martinez Sr. Web Designer: Gaston Rhiner Sr. Web Copywriter: Ary Sterzovsky Production Manager: Juan Carlos Barrios Production: Pablo Molina General Account Director: Montserrat Villafañe Molina Account Director: Cecilia de la Fuente ATL Account Supervisor: Simón Dukart Digital Account Executive: Ezequiel Piazzolla BTL Account Executive: Nadia Petrone Video Production: Flamboyant Paradise Director: Javier Laurenco Flash Programming: Revolution Media Brand Manager: Mauricio Jenkins