This ad confronts the unspoken prejudices we all have about mental health. An office worker wonders whether he should ask a colleague who's been off with a mental illness "how are you feeling?". We see our guy’s imagination working overtime, going through various fantastical and totally unrealistic scenarios of how the mental illness-sufferer might react; from turning to a pile of sand to shaming him infront of the whole office through the medium of song, before resolving to the truth: that the guy reacts perfectly normally. The ad ends with the title "Don't be afraid to talk about mental health”.
Advertiser/Client: TIME TO CHANGE Product/Service: MENTAL HEALTH DISCRIMINATION AWARENESS Entrant Company: DARE London, UNITED KINGDOM Advertising Agency: DARE London, UNITED KINGDOM Chief Creative Officer: Danny Brooke-Taylor Executive Creative Director: Danny Brooke-Taylor Creative Director: Danny Brooke-Taylor Art Director: Helen Board Copywriter: Matt Lever Agency Producer: Sophie Jones Advertiser's Supervisor: David Mannall Planner: Ben Armistead Account Manager: Natalie Tobin Account Supervisor: David Mannall Production Company: BLINK PRODUCTIONS London, UNITED KINGDOM Director: Tom Tagholm Producer: Georgina Filmore Editor: Tim Hary Sound Design/Arrangement: Parv Thind @ Wave Studios Cameraman: Luke Scott Lighting: Luke Scott Post Production: The Millvia www.coloribus.com