When PMU gets involved with tennis a jockey will use subtle humour to throw a great tennis player off his game. 10th June a TV campaign conducted by the British 'The Blue Source' (MJZ) announced the new PMU sports betting offer to the general public. After having invested in the field of sports and challenged the sportsmen and sportswomen, the jockeys having completed the training phase at this point behaved like true high-level athletes. When the PMU gets involved with sports it does so by learning the rules and betting fit.
Title: TENNIS Advertiser/Client: PMU Product/Service: ONLINE SPORTS BETTING Entrant Company: PUBLICIS CONSEIL Paris, FRANCE Advertising Agency: PUBLICIS CONSEIL Paris, FRANCE Chief Creative Officer: Olivier Altmann Art Director: Jean-Marc Tramoni Copywriter: Marc Rosier Agency Producer: Timothe Rosenberg/Pierre Marcus (Wam) Advertiser's Supervisor: Benoit Cornu/Cyrille Giraudat/Christel Mulet Querner/Martin Terrier Account Manager: Jean-Patrick Chiquiar/Eleonore Mabille Account Supervisor: Jean-Patrick Chiquiar/Eleonore Mabille Production Company: MJZ Los Angeles, USA Producer: Amy Appleton/Blue Source Sound Design/Arrangement: Laurent Favard/Boris Jeanne (Wam) Post Production: The Millvia www.coloribus.com