The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a ‘once in a 100 years’ type of event for the local residents. Thus, our mission was to share it (beyond railroad fans) in a tangible way that would provide vigor and happiness to everyone in Kyushu. We constructed festivity and participation – creating a massive festive event both old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is,a 250km wave across Kyushu. We invited people to ‘do the wave’ alongside the tracks during the Shinkansen’s test run, and we held The 250km Wave Across Kyushu Event and filmed it from the bullet train. This wave, spanning 250km, is the world’s longest.
Title: THE 250KM WAVE Advertiser/Client: KYUSHU RAILWAY COMPANY Product/Service: BULLET TRAIN Entrant Company: DENTSU Tokyo, JAPAN Advertising Agency: DENTSU Tokyo, JAPAN Creative Director: Yuya Furukawa Art Director: Atsushi Oogi/Urara Mano Copywriter: Takuya Isojima/Hirokazu Ueda Agency Producer: Hikaru Ikeuchi/Mariko Shitara Advertiser's Supervisor: Yosuke Yamamoto/Hiroko Kaku Planner: Atsushi Oogi/Kota Tohata/Sayaka Arimoto Account Manager: Kenichi Mizunoo Account Supervisor: Takafumi Nogami Production Company: ENGINE FILM Tokyo, JAPAN 2nd Production Company: T & E Fukuoka, JAPAN Director: Tsuguhisa Tanaka Producer: Yohei Tanaka/Tsuguto Shiraishi Editor: Katsuaki Muka Sound Design/Arrangement: Katsuya Yamada Music: Artist/Title: Maia Hirasawa/Boom! Post Production: T & E Inc.via www.coloribus.com