Since a good deed is the only irrefutable excuse, we used it as a tool to help boyfriends go to the bar without having to hear complaints rom their girlfriends. That’s why Norte, Tucuman’s Number 1 beer, developed: “The Best Excuse Ever”. For every Norte a boyfriend had at the bar, the brand allotted 1 minute of good deeds. A team of workers was in charge of planting trees, repairing schools, restoring monuments, improving parks and cleaning up lakes, so girlfriends could not get mad whenever their boyfriends went to the bar.
Title: DVD Advertiser/Client: ANHEUSER-BUSCH INBEV Product/Service: NORTE BEER Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA Executive Creative Director: Maxi Itzkoff/Mariano Serkin Creative Director: Fernando Militerno Art Director: Maxi Borrego Copywriter: Diego Gueler Agency Producer: Adrian Aspani/Camilo Rojas/Lucas Delenikas Advertiser's Supervisor: Ricardo Fernandez/Eduardo Palacios/Lucas Adur Account Manager: Patricia Abelenda Account Supervisor: Jaime Vidal Production Company: PRIMO Buenos Aires, ARGENTINA Director: Felipe/Pancho Producer: Caro Cordini Editor: Mauro Carpinacci Sound Design/Arrangement: Supercharango Post Production: Mauro Carpinaccivia www.coloribus.com