"Logging" is the next chapter in “You’re not you when you’re hungry,” a global campaign we launched for Snickers in 2010. The campaign idea is based on the insight that hunger can drastically change your personality. Snickers, a brand with unparalleled equity as the best way to satisfy hunger, was uniquely positioned to make this claim. This commercial features comedians Roseanne Barr and Richard Lewis as the hunger-induced whiny alter egos of two rugged loggers.
Title: LOGGING Advertiser/Client: MARS CHOCOLATE NORTH AMERICA Product/Service: SNICKERS CHOCOLATE BAR Entrant Company: BBDO NEW YORK, USA Advertising Agency: BBDO NEW YORK, USA Chief Creative Officer: David Lubars Creative Director: Peter Kain/Gianfranco Arena (Senior Creative Directors) Art Director: Gianfranco Arena Copywriter: Peter Kain Agency Producer: Amy Wertheimer (Executive Producer)/Loren Parkins (Music Producer) Account Supervisor: Kathryn Brown Production Company: O POSITIVE FILMS New York, USA Director: Jim Jenkins Editor: Ian Mackenzie Post Production: Mass Market (Visual Effects Company)via www.coloribus.com