This billboard absorbs air pollutants. Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF). The 60x60-foot billboard located along EDSA-Forbes area, will use thriving species of Fukien tea plant , which is known to absorb air pollutants. The plants are spread across the billboard with a space in the center in the shape of a Coca-Cola bottle.
Advertising Agency: Momentum, Philippines Art Director: Joseph Velasquez Creative Director / Copywriter: Peter Acuna Media: Yasmin Mallarivia www.philstar.com